When design student Veronika Scott was challenged to create a product that filled a need, she designed a coat that could transform into a sleeping bag to help the homeless. She won an international award for her creation, but more importantly, worked to bring the product to life.
Veronika created a nonprofit, the Empowerment Plan, and hires people from homeless shelters to help make the coats. At work, they also receive on-site programming and support, allowing 100% of those employees have stable housing a year after leaving the organization. Over 100,000 EMPWR coats have been distributed free of charge to those in need, all provided through sponsorships of $150/coat.
Veronika is a beautiful example of the power of synergy. It’s not just the coat design, offering them through partnerships, hiring the homeless, or providing life resources to her employees, but the entire cycle that works in harmony to create something special.
Veronika could have stopped with her class project, or design award, or outsourced production, or offered jobs but not training, or sold the coats to outdoor adventurers — but she was intentional about each step in the process and remained focused on helping the homeless.
Take a lesson from the Empowerment Plan and create a greater impact in the whole system, not just one piece of it.
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